Check your
Marketing Brain IQ with the quiz on page 14. After getting over the shock of how generally accepted business "truths" are hurting your business, you will immediately understand how you can quickly and easily change your marketing to generate
SUCCESS.Starting right now, you can measurably improve your marketing results. The key is to replace gimmicks and misperceptions with proven strategies backed by hard data.
You'll benefit from insight provided by over 106 scientific truths, creating 414 practical ideas that you could put in place today, plus original research and a statistical review of over 3,000 academic articles, from publications like the Journal of Marketing and the Journal of Product Innovation Management. No other book provides you with this type of hard data on consumer, industrial, and even business-to-business marketing situations.
"This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must-read."
-Kip Knight, VP International, e-bay
"The fundamental premise shining through on every page of Marketing Brain is that if you want to create a great business, figure out how to add real value to people's lives and then tell the truth about it. This book proves that, in business, the smart thing to do and the right thing are one and the same. In doing so, it elegantly presents the true moral nature of capitalism. And for that, I consider Doug Hall one of its greatest champions."
-Jon Butcher, CEO, The Precious Moments Companies
About this book
Jump Start Your MARKETING Brain demystifies advanced marketing wisdom. It allows every business owner, salesperson, and marketing manager to have at his or her fingertips the same expert marketing advice and ideas that the Eureka! Ranch provides to leading companies such as Procter & Gamble, Ford Motor Company, Bank of America, Nike, and Walt Disney.
OVERT BENEFIT: This book will show you how to IMMEDIATELY DOUBLE your Marketing Success Rate. From Scotland to Canada to the United States, marketing managers of MEGA-BRANDS and even small businesses have realized near-instant results using this Scientific Advice. The following quotes from small businesses, from people who attended a Jump Start Your Business workshop, give you a sense of the speed of results that are possible.
Jump Start Your MARKETING Brain is 50,000 volts of ideas and advice designed to guide business owners and managers toward smarter systems of marketing thinking. It will teach you practical ideas for multiplying the impact of every dollar you invest and every hour you spend on sales and marketing.
