Sunday: Understand the importance of first impressions and the common mistakes people make Monday: Ensure your application is taken seriously with a cover letter that is concise, complements your CV and is targeted to the job you have applied for Tuesday: Discover how to style and structure your cover letter with advice on forms of address, etiquette, fonts, margins and the importance of 'white space' Wednesday: Design your cover letter to engage your audience and overcome the competition for advertised jobs Thursday: Design a speculative cover letter to approach the invisible job market Friday: Learn how to address cover letters to agencies and recruitment consultants Saturday: Learn from your applications, whether successful or not, and develop your writing style for the future