Applied Benchmarking for Competitiveness (ABC) is a simple approach to help companies to diagnose objectively, efficiently and effectively their current situation and to take steps to improve performance. ABC combines the basics of benchmarking and World Class Business (WCB) techniques in a proven, effective form for small and medium-sized companies. By taking a core of benchmarking and WCB techniques, companies can quickly achieve significant performance improvements. This book explains what is benchmarking, what are the World Class Business tools and techniques and how can they be used by small and medium-sized businesses to improve their performance. ABC helps you to improve performance by dealing with the key elements of a successful business: Strategies; Sales & Marketing; Operations; Innovation; People; and Finance.