DON'T LET YOUR COMPETITOR EAT YOUR LUNCH! DISCOVER HOW SUCCESSFUL BUSINESSES USE INTELLECTUAL PROPERTY TO PROTECT THEIR COMPETITIVE ADVANTAGE! No matter what kind of business you run, no matter how big or small your company or your budget, there are some things you must know about IP. Pretending that you can afford to ignore what intellectual property can do for and to your business won't help you have meaningful conversations with investors, partners, competitors, employees, and lawyers. This book will. THE ULTIMATE INSIDER'S GUIDE TO INTELLECTUAL PROPERTY by Andrei Mincov, an IP Lawyer with almost 20 years of experience, will teach you everything you need to know to use intellectual property to build, grow, and protect your successful business. Read this book and discover: ¿ 10 BIG SECRETS about intellectual property and about law in general that will answer most of your questions and "what ifs" ¿ SPECIFIC PRACTICAL TOOLS to build a meaningful IP strategy for your business ¿ 6 MAGIC WORDS to instantly identify different types of IP and understand how they fit with the general intellectual property framework ¿ A SIMPLE 3-QUESTION TEST to quickly decide if each of your trademarks is worth registering ¿ ACTIONABLE step by step instructions, tips and tricks to protect your assets ¿ CONSOLIDATED CHART of all types of IP that you can use as your reference point ¿ FREE downloadable supplemental materials With The Ultimate Insider's Guide To Intellectual Property, you will avoid the two fundamental mistakes that business owners commonly make: ¿ seeing a lawyer when you don't need to-only to waste thousands of dollars to hear what you already know in a language you don't understand; and ¿ neglecting to see a lawyer until you can no longer be helped and need to be saved-at which point, it is often too late. STOP HIDING YOUR HEAD IN THE SAND! READ THIS BOOK!