A graduate of The London School of Economics, Sh?? Wasmund's entrepreneurial career had an unusual start. At 22 she won a competition to interview Super Middleweight boxing champ Chris Eubank and ended up helping to promote his next fight to a sell-out 48,000 live crowd and an 18 million TV audience. Sh?? remains an ardent boxing fan. Shortly after she set up her own PR and marketing company and won the then relatively unknown vacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Sh?? more about business than any MBA. To this day, Sh?? credits James as being one her biggest sources of inspiration.

Richard Newton is an entrepreneur, consultant and writer. After spending almost ten years writing about business for The Sunday Telegraph, The Mail on Sunday and others, Richard decided to switch sides, walk the talk and run his own business. He co-founded a software company that supplies brand management solutions for many of the world's largest consumer brands. He is now a co-founder, director, board adviser and/or mentor at a number of tech companies and start-ups including Screendragon, Call Trunk and Txt2Buy.