This new study examines the economic relationship between China and Europe, its importance and how it is likely to evolve and includes case studies of the automobile, toy, watch, telecommunications, banking and insurance industries. '...the book is a useful contribution to a growing volume of literature in the field.' - Transnational Corporations'The editors are to be congratulated for their care and skill in insuring the lucid exposition of the entire volume and their careful scrutiny of the contents.' - Transitional Corporations