Jenny Davenport is a Director of People in Business, a consultancy specialising in the people aspects of change and mergers, communication, top team relationships, employee relations and surveys. She was previously employed by The Industrial Society, in a range of management roles, and by Charles Barker, then the largest PR Agency in Europe. She has worked in the USA, Australia and France as well as in the UK. She was instrumental in launching the Employee Communications Association in April 1994 and is author of a number of books on communication. Simon Barrow is Chairman and founder of People in Business and creator of the Employer Brand concept aiming to bring the best of brand management to people at work. This approach emerged from the two main themes of his career - brand management working for Best Foods (now Unilever) and for Colgate -Palmolive and secondly in researching and understanding employees and their management, in particular during the 30 M&A transactions he has worked on. He is co-author with Richard Mosley of 'The Employer Brand' (published by Wiley in 2005 and now in six languages).