First published in 2000, this volume finds the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. '... a varied and colourful depiction of the accession of advertising... does indeed successfully represent the breakthrough of advertising into the modern world, providing detailed insight into the patchwork of contemporary advertising in the European City.' Urban History Newsletter