Debashree Mukherjee offers a panoramic history of early Bombay cinema and its consolidation in the 1930s. Bombay Hustle provides vital insight into practices of modernity and political, social, and technological change in late colonial India. A brilliant achievement! Bombay Hustle bristles with energy, coupling impressive research with imaginative, skillful writing. For anyone interested in what "talking pictures" meant in colonial India, this book is required reading. It's also a game changer, a rare gift to the field. By conceiving film history as a "cine-ecology"-an entangled web of urban space, studio structures, weather, bodies, silhouettes, desires, gossip, policies, and finances among other objects and forces-Mukherjee hustles her way around tired historical models. At its core this study is a capacious invitation, a call for a new generation of film and media scholars to foreground the transfer of energy between human and non-human, between on-screen and off-screen, and between archival absence and embodied experience. I haven't been this inspired in a very long time.