Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:
- How firms overcome ferocious competition and how you can do the same
- Why sales organizations with a clear NSP outperform traditional sales teams
- How to avoid the trap of behaving like a transactional salesperson
- Why well-intended leaders often unknowingly erode purpose and differentiation
- How to use your NSP to increase customer engagement
- Why an NSP gives you clarity during times of uncertainty
In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.
What people are saying about the power of Selling with Noble Purpose
"If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life. . . then work back from that purpose."
—Tom Rath, bestselling author, StrengthsFinder 2.0
"Lisa McLeod is the master at helping organizations reframe their sales narrative around purpose, which boosts sales numbers and sales morale alike."
—Dan Pink, bestselling author, Drive and To Sell Is Human
"McLeod combines a wealth of field experience with unique insights to drive revenue."
—Dr. Marshall Goldsmith, #1 Leadership Thinker in the World (Thinkers50), Dartmouth Tuck Professor of Management Practice
"Creating differentiation is the single biggest challenge for any sales team.??Selling with Noble Purpose??unpacks how to gain a competitive edge, win the market, and create a tribe of true believers. I loved it."
—Nancy Duarte, CEO and bestselling author
