The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published.Written by publisher and author, Terri Ann Leidich, and author marketing coach and support, Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed, putting marketing tasks into a logical order of what needs to be done and when so authors don't have to figure that out for themselves.