Emily Balcetis, director of the New York University Social Perception Action and Motivation research lab, earned her PhD at Cornell University and leads an international team to uncover strategies that increase, sustain, and direct people's efforts to meet their goals.

Gordon B. Moskowitz, conducts research on social cognition, with a focus on stereotyping, impression formation, minority influence, and the implicit influence of goals on judgment and behavior. His research program more recently has examined interventions to control/reduce implicit bias, with implications for group disparities in health care.