"This guidebook is my contribution to look at the positive side of the art world and give first-hand advice, tips and food for thought for a fresh perspective," explains Noe. The advice is both entertaining and enlightening, reminding readers of the charm of working in the art world while also warning against some of the pitfalls. To this end, the comprehensive guide addresses all actors in the art market including also those in the art service industries who are often kept behind the scenes.