Lost In Cult is an independent book publisher and design studio based in the United Kingdom dedicated to celebrating video games as a culturally significant art form. Lost In Cult puts the industry's best writers and artists in conversation with the medium's most important works and creators to examine their rich, often-overlooked history. With a dual emphasis on long-form prose and bespoke artwork, Lost In Cult challenges curiously-minded games enthusiasts to consider the field differently, exploring themes and ideas which conceptualise both perennial classics and overlooked gems through contemporary lenses.