If you are going to write a book, be aware that your impeccable style, beautiful metaphors, vivid characters, believable events may not work if the story itself is not interesting. The story should intrigue and keep the reader's attention until the last sentence, because our brain perceives such stories as life experiences necessary for survival. All the masterpieces of world literature are built on this principle. Knowing about the reactions of the brain to a particular plot move - for example, about its ability to project the problems of the characters onto its owner and subconsciously look for the best way out of a difficult situation, or about the desire to understand other people's mistakes in order to make fewer of their own - you can construct a bestseller. Lisa Kron, based on the latest developments in neuroscience and cognitive psychology, gives writers very important tips and tricks. Written with subtle humor and deep knowledge of the subject, From the First Sentence, you will also find examples from novels, screenplays, and short stories. Each chapter examines one aspect of how the brain works and gives advice on how to apply this knowledge in practice.