Graham Hooley¿is Emeritus Professor of Marketing at Aston University. He is past President of the European Marketing Academy and Fellow of the Chartered Institute of Marketing, the British Academy of Management, EMAC and the Higher Education Academy.

Brigitte Nicoulaud¿is Deputy Head of the Marketing and Strategy Department at Aston Business School.

John M Rudd¿is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.

Nick Lee¿is a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.