Martin Reeves is Chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of Your Strategy Needs a Strategy and The Imagination Machine. Reeves also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other outlets. Bob Goodson is President and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.