I think that this book belongs to a new orientation in social theory, because it is closely related to the world today, our world of "pure speed", which promises you that you can be the one you want, so the most valuable what you can do today is marketing yourself, and that everything is met For change, from the ego to the machine! The book is based on a central idea of ¿¿our modern era and its third millennium; The inevitability has ended and it is possible to re -invent everything. If your features do not like, then there is nothing wrong. Do you think that your feelings are drawn consciously related to your life; Consider the matter. Your job, your company and even your country itself, all of this can be designed again, there is a cost for that, I will tell you about it! What distinguishes this book is its firm and sober delay on new research and accurate statistics, and under the spotlight of the Zigmont Baumann School, so the reader's surprise will increase during his reading of this book, which brings back to light again, the meaning of the plain abstaining, and this is evident in his huge wealth in exchange for its size And its breadth, despite the measure of its subject, and its expected historical firmness despite his insistence on sounding in a limited contract.