The purpose of the sales engineering group is: "To maximize profitable business for our customers, our company, and our employees!"

The vision of the future has six aspects: our customers, our processes, our solutions, our company, our employees, our team.

The objectives are three. For the customers: "to sleep peacefully, satisfied." For our company: "team integration." For our group: "focused teams."

And what is the distinguishing factor of our company compared to competitors?

Each individual!!!

What are the fundamentals of sales engineering activity? How can we improve the organization of resources, planning, execution, and control of this activity every year?

The author has traveled the "rocky path" of this very rewarding but also very stressful activity for 32 years and shares his learning in this book.