Humanity's pursuit of greatness meets the reality of finite resources
In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to "do more" and "be better" with our planet's finite resources. You'll discover how we can thrive within planetary boundaries while achieving sustainable growth for generations to come.
In this groundbreaking book, enriched with over 100 inspiring examples, you'll learn how to create greater value with less and find:
- Practical strategies for doing more with less, benefiting both people and the planet
- Success stories of businesses fueling transformative megatrends like B2B sharing, distributed manufacturing, and triple regeneration
- Insights into reshaping economic systems to promote social and ecological harmony
Whether you're a businessperson, professional, student, academic, policymaker, regulator, or entrepreneur, you can join the movement towards a sustainable future. Get your copy of The Frugal Economy today and become a catalyst for positive change!
Praise for THE FRUGAL ECONOMY
"Navi Radjou understands that the last thing the world needs is another abstract economic theory. So, with over 100 real-life examples, this guidebook inspires you to join the visionary businesses and governments worldwide who are co-building a new economic operating system that truly benefits people, society, and the planet. Radjou shows how nations can maximize human potential and social well-being within planetary limits. This is what the future looks like-and has to for there to be a future."
-Stuart Crainer and Des Dearlove, founders, Thinkers50
The Frugal Economy: A Guide to Building a Better World With Less, by Navi Radjou, explores humanity's innate drive to achieve greatness and the challenges we face in a world of finite resources. Radjou compellingly argues for a shift in economic systems to promote sustainable growth that benefits both people and the planet.
This insightful book offers practical strategies for achieving regenerative growth within our planetary boundaries. Radjou discusses the need to embrace a frugal mindset, emphasizing the importance of doing better with less. Through real-life examples and thought-provoking analysis, readers will discover how businesses and communities can thrive while respecting environmental limits.
The Frugal Economy provides a roadmap for creating a more sustainable future, highlighting innovative approaches such as B2B sharing, distributed manufacturing, and triple regeneration. Suitable for business leaders, policymakers, entrepreneurs, and anyone concerned about the future of our planet, this book offers essential insights into building a better world for generations to come.
