In the fast-moving and technologically advancing world, companies need to continuously evolve to meet and exceed expectations of their customers. Companies need to bring the new products and offerings to the market to meet and exceed customer needs and solve the important problems for the customers and make their life easy. To ensure the product meets and exceeds the customer expectation and businesses remain competitive, the role of the product manager has become crucial in an organization as it involves deeply understanding the customer preferences and the industry in general and then, coming up with a strategy to solve the customer problems in a differentiated way to ensure it delights the customers. The product manager role sits at an intersection of technology, marketing and sales and hence, product managers need to work cross-functionality across different departments to bring the products into the market.
Product Management Essentials is a comprehensive and easily understandable guide for anyone who wants to learn about the product manager role, how to become a product manager for the first time and once you are in the PM role, how to succeed as a product manager in large organizations as well as startups.
The book is useful for aspiring product managers or early career product managers who know nothing about the product management role but want to learn more about the role including goals and responsibilities, day in the life of the product manager. It also covers the cross-functional nature of the product manager role and how PMs work cross-functionally across different departments to bring products into the market.
By reading the Product Management Essentials book, the reader will gain an understanding of the following topics:
- Product manager roles and responsibilities and day in the life of product manager
- How to identify product opportunities and work cross-functionally across different departments to launch the product into the market.
- Frameworks that are commonly used by the product managers to make the strategic decisions for the product as well as overall organization.
- Product management specializations and how to become top 10% of product manager
- How to get into the product management role and cracking the PM interviews
