"Classic horror gets a glow-up in this eerie meditation on influence, fame, and the algorithm.: -Kirkus Reviews

Beauty is only filter deep, but madness spoils to the core.

Beau Rutledge shares his story, his way. But when his manager demands he hit ten million followers by the end of the month, the southern heat becomes a swelter. As Beau fights to hold onto his perfectly framed world, the cracks in his mask of sanity splinter into craters.
Beau pushes himself harder than ever before. Selfies must be perfect with gleaming teeth and rippling muscles. Beau's fit gives new meaning to a killer look. The #SouthernCharmer needs every follower to know: he's better than them, and they should bathe in his perfection.

As Beau's deadline draws closer, he begins to sweat more than his morning workouts. On top of that, his greatest rival, Brant Cantrell, keeps poking fun at Beau's content.

The slow burn satirical horror novel exposes the vapid narcissism of influencer culture and answers the question: what happens when the filters get turned off?