We live in a time of profound transformation in the field of image and visual culture. Roger Canals redefines visual anthropology from both a theoretical and practical perspective, drawing on numerous examples from everyday life as well as insights from his own films and research. This book explores the relationship between images and anthropology, offering a deeper understanding of how visual culture shapes our world. It addresses how anthropology can help us reflect on the role of images in daily life and reconsider classic anthropological themes-ritual, kinship, and power-through the lens of contemporary visuality.