Future-Driven: Strategic Planning and Innovation in Emerging Markets
By Marwan Ata
In a world increasingly shaped by disruption and uncertainty, emerging markets are the crucibles of tomorrow's success stories. But thriving in these dynamic environments requires more than just ambition?it demands strategy, innovation, and deep cultural insight. Future-Driven is a bold, practical roadmap for business leaders, entrepreneurs, and policymakers seeking to build resilient, scalable, and future-ready organizations in these high-potential regions.
Drawing on over 15 years of hands-on consulting experience and more than 250 strategic projects across the Middle East, Marwan Ata reveals the proven methodologies, battle-tested frameworks, and powerful real-world case studies that define long-term success in markets marked by volatility, growth, and transformation.
This book isn't theory. It's fire-tested reality.
You'll discover:
- The unique characteristics and risks of operating in emerging markets?from political instability and infrastructure gaps to consumer income inequality and regulatory complexity.
- The real-world drivers behind successful companies and how they leveraged cultural understanding and digital transformation to disrupt their industries.
- A clear breakdown of strategic planning tools?including SWOT, PESTLE, BCG Matrix, and scenario planning?reframed specifically for the emerging economy context.
- How to embed innovation into your strategic DNA?not as a buzzword, but as a measurable, mission-critical function.
- Lessons in resilience from entrepreneurs who faced warzones, market collapse, AI disruption, and internal sabotage?yet emerged stronger and more focused than ever.
Marwan Ata's personal journey?from surviving one of the toughest seasons in his consulting firm to achieving double-digit growth through cultural reinvention?is interwoven with candid insights and practical frameworks. This book doesn't just teach strategy; it shows how to live it, lead it, and align it with real human stakes.
If you're looking to scale a business, rethink your organization's future, or navigate the complexity of growth in emerging economies, Future-Driven is your essential guide. Written for leaders who play the piano while it's on fire, this book will help you rise through chaos?and shape the future on your own terms.
