Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.