Starting his career in management, he worked in India and abroad. He then turned to teaching and became an associate professor in management for MBA. After turning to writing, he authored eight books including the HeartSpeaks series. He launched CreatiVentures and started publishing his books to fight against the mafias of the publishing industry. He now publishes books with the intention of bloomering first-time authors and to challenge the traditional publishing and distribution systems. He has two Master's degrees and a doctorate in CSR. JojiValli bloomered himself with his first book 'Hearts On Fire' in 2003 and continues with his zealous vision of bloomering first-time authors through CreatiVentures.