Business Management in Vietnam gathers an interdisciplinary range of research from renowned scholars, government officials, and industry leaders, covering areas such as strategic management, marketing, leadership, behavioral economics, and legal frameworks. By offering a comprehensive view of both policy and practice, the book presents critical analyses of emerging opportunities and persistent challenges in Vietnam's rapidly evolving business landscape. Each peer-reviewed chapter provides insights into topics including the effectiveness of managerial decision-making, the impact of foreign investments on local enterprises, and the role of innovation in sustaining competitiveness. Readers will encounter case studies on how small and medium-sized enterprises adapt to shifts in the global market, as well as investigations into the growing importance of ethical leadership and corporate social responsibility. The book also explores sector-specific developments -- from the influence of technology startups on economic growth to the refinement of service quality in higher education -- illustrating how collaborative efforts between public and private sectors contribute to national empowerment. Concluding with a forward-looking assessment of workforce development and international integration, this volume serves as a valuable resource for understanding Vietnam's pursuit of inclusive, sustainable progress in the new era.