NATHAN PERNIA has been in the marketing industry throughout his career. Over twenty-five years has been spent as a marketing consultant for a handful of clients. He isn't some fly-by-night "guru" promising overnight marketing miracles. Throughout his career, he's cultivated a deep understanding of marketing by wearing diverse hats: from paste-up newspaper artist and graphic designer to advertising manager, marketing director, and finally, marketing consultant. This book is his way of paying it forward. Consider him your experienced guide, ready to help you navigate the marketing maze and build a successful business fueled by authentic connection with your ideal customers.