Russ Reynolds is a direct response copywriter and former award-winning Fortune 100 salesperson and sales manager with over 28 years of experience selling and advertising in some of the world's most competitive markets ? including weight loss, investment newsletters, and making money online. In these markets, Russ has written sales promotions that flopped miserably. And he's written promotions that have pulled in millions in just days. From these experiences, he learned a simple truth: if you can sell the skeptics, you can sell just about anyone. After realizing the difference between the winners and the losers comes down to one thing, he developed a framework that gets even the most skeptical prospects to buy, paving the way for novice and veteran marketing professional alike to compete online with the biggest brands. Russ currently resides in the Stann Creek region of Belize.