"The Big Sales Bullsh!t" is an honest look behind the shiny facade of sales. Instead of buzzwords and motivational phrases, it offers practical advice, attitude, and real stories from the engine room of sales. A book for anyone who doesn't want to romanticize sales - but wants to understand it.

Sales is more than just a job; it is a reflection of one's personality. This book is not a guide on how to become a sales rocket in ten steps. Nor is it a tribute to motivational seminars, CRM systems or KPIs.
It is an honest look behind the scenes of sales from the perspective of someone who has spent more than 25 years in the business. With real stories, personal insights and a fair amount of plain speaking. For salespeople who want to know whether they are truly on the right track. For managers who want to understand how to really build teams. And for anyone who asks themselves,
"Why do some succeed - and others fail?"
I'm not writing this book because I know everything, but because it¿s time to expose the big "sales bullshit".
For the sake of readability, the masculine form is used predominantly throughout this book. All such references are intended to be gender-neutral and inclusive.