Alex Sarama is a professional basketball coach committed to the application of a CLA. Alex is currently the WNBA Head Coach of the Portland Fire, previously serving as Assistant Coach and Head of Player Development for the NBA's Cleveland Cavaliers. In addition to his coaching duties, Alex is the founder of Transforming Basketball, a coach education company helping to bring an ecological approach to the forefront of the basketball coaching world.

Alex Lascu is a sport scientist in learning design (skill acquisition) in Australia. Their Doctor of Philosophy in Sport Science centred on talent development and ecological dynamics, which led to working directly with professional, Olympic and Paralympic sport programmes. They continue to research coach learning and development as an adjunct academic at the University of Queensland in Australia.

George Vaz Rocha is a basketball coach consultant, writer and clinician. He helps lead Transforming Basketball, hosting its podcast and delivering global workshops to help coaches and organizations translate modern ideas into practical, tangible results on the court.

Neil Houghton is a basketball coach in Melbourne, Australia, with the Knox Raiders representative teams playing in the Victorian Junior Basketball League (VJBL). Ecological dynamics and the CLA underpin his roles as a Coach Mentor with the NextGen Coach education programme and the Coach Development Coordinator with the Wildcats Basketball Club.