Now available in a fully revised and updated seventh edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.
Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book covers all the key functional areas of sport management, including strategic planning, human resources, leadership and governance, marketing and sponsorship, the media, sport policy, sport law, and digital business. This seventh edition includes expanded coverage of key contemporary issues, including the impact of AI as well as ethics and DEI, and features a new chapter focused on sport development.

Containing useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

Ancillary material includes summary slides, case diagnostics and teaching notes for lecturers, plus a test bank.