Why are so many great coaches struggling to get clients?
Most coaches spend years learning how to help people, but very little time learning how to attract clients. They can't clearly explain what makes their coaching valuable, and their marketing isn't bringing in enough business. Meanwhile, coaches with half their talent and twice their marketing skills stay booked for months.
StoryBrand Your Coaching Business gives you a proven messaging and marketing system to change that. Donald Miller, creator of StoryBrand, and Kris Jones, one of the first StoryBrand Certified Guides, walk you through it step by step. By the time you finish this field guide, you'll have:
- Five short phrases that make the right people stop and listen
- A brand story that makes clients see you as the obvious choice
- A website that works as your top salesperson
- A simple one-page marketing plan that brings dream clients to you
- Discovery calls that feel like coaching instead of selling
- An irresistible offer that's easy to say yes to
With your entire messaging and marketing plan on one page, you'll know exactly what to say and where to say it. That means less time chasing clients and more time coaching them.