Stefan Roesch has worked in the tourism industry for over fifteen years and is currently Deputy Managing Director for CenTouris, a market research and tourism consulting institute based at the University of Passau, Germany. He is also a freelance consultant in film tourism, an area he has been researching for ten years. As part of his doctoral thesis Stefan undertook fieldwork research on several case studies, including The Lord of the Rings in New Zealand, Star Wars in Tunisia and The Sound of Music in Austria. He regularly speaks at international conferences and advises the industry on how to utilise film for marketing strategies. In 2013, Stefan founded the film production company Punakaiki Productions.